The objective for this project was to design three different wine labels for Trinchero Family Estates from a selection of possible names. This project includes a bottle of Cabernet Sauvignon, a bottle of Chardonnay, and a bottle of Zinfandel.
In this project, each label design is unique and has a different price range. The design is focused to attract the Millennial Generation. For the Fox Trot (Cabernet Sauvignon) label, the goal is to portray the image of a fox in the woods. It will hide in the woods and chase after its prey. It is clever and cunning, with a sense of quirkiness. The Fedora (Zinfandel) label represents a sense of mystery and danger. The idea behind this design is to show that a nice handmade customized fedora is just like this Zinfandel, which suits the customers' taste. The image of the Paper Doll (Chardonnay) label is pure, fragile, delicate, and beautiful. It is every little girl's dream, and a little romantic.