{TITLE}

Random Acts of Flowers

 

{CATEGORY}

Print, Branding

 

{OBJECTIVE}

The objective for this project was to select an existing nonprofit organization and redesign the overall brand identity and promotional materials. 

{CONCEPT}

Random Acts of Flowers (RAF) is a nonprofit organization improving people's mental health through the power of giving flowers. RAF volunteers collect donated flowers from weddings, memorial services, florists, events, grocery stores and churches and recycle and repurpose them into beautiful bouquets, which are then delivered to patients in area hospitals, nursing homes and hospice care centers. The concept behind this project is to emphasize the meaningful moments of kindness between strangers that are created by the acts of giving flowers. The use of emblem in the logo design creates a sense of duty. For the promotional materials, a variety of handwriting styles was used to reflect different personalities and stories.
 

 Klatch Market

Klatch Market

 Trinchero Family

Trinchero Family

 Duration

Duration

 Speckletone

Speckletone

 Herb Pharm

Herb Pharm

 Eye-gonomics

Eye-gonomics

 Random Acts of Flowers

Random Acts of Flowers

 Harris Airways

Harris Airways

 Succulent Shelter

Succulent Shelter