Random Acts of Flowers
The objective for this project was to select an existing nonprofit organization and redesign the overall brand identity and promotional materials.
Random Acts of Flowers (RAF) is a nonprofit organization improving people's mental health through the power of giving flowers. RAF volunteers collect donated flowers from weddings, memorial services, florists, events, grocery stores and churches and recycle and repurpose them into beautiful bouquets, which are then delivered to patients in area hospitals, nursing homes and hospice care centers. The concept behind this project is to emphasize the meaningful moments of kindness between strangers that are created by the acts of giving flowers. The use of emblem in the logo design creates a sense of duty. For the promotional materials, a variety of handwriting styles was used to reflect different personalities and stories.