The objective for this project was to create a branding solution for Safeway’s urban small-footprint stores, Klatch Market , as well as develop private brands for sale within the stores.
As a part of local communities, Klatch Market offers recipes, tips, and classes for every customer. Klatch Market is committed to providing the highest quality products for healthier living and bringing the community together.
Simply Made is the store brand of Klatch Market. Customers can easily learn something or try something new with the DIY set from Simply Made. Colors and icons are used to differentiate the different categories in packaging design. Each category has its own 'class number' that helps customers find what they need.
Urban Silo is the private label of Klatch Market that features fresh local food sources. The old fashioned style illustrations combines with the modern clean typesetting to create a unique brand image that draws a connection between urban cities and farms.Muse is another private label of Klatch Market that features a variety of games. The design is modern yet classic. The solid wooden containers with simple symbols help people easily organize the different pieces. It is a timeless piece to keep.