The objective for this project was to identify an airline company in need of a redesign, and visualize what their identity and system could be.
Harris Corporation is an airline company that is based in Sitka, Alaska. It offers a wide variety of flight options and travel services. The design focuses on rich Native American cultures and the spirit of adventure. An image of totem pole is used as a pictorial mark for their brandmark. The totem pole is made of three different animal symbols. The eagle represents the air, the puffin represents the sea, and the bear represents the earth. It also stands for the three different divisions within Harris Corporation: Harris Airways, Harris Lodge, and Harris Cruise. Colors and patterns are used to differentiate the different sub-brands.