The objective for this project was to design a system of collateral to promote a conference related to design and typography.
Human factors and ergonomics, also known as comfort design, functional design, and user-friendly systems, is the practice of designing products, systems or processes to take proper account of the interaction between them and the people that use them. The message of this conference is to create a better design for the user by understanding the human body and visual ergonomics. The design will use a scientific and mathematic approach to explain the science behind typography and design. It gives the viewer a fresh way to look at design and typography, and the relationship between human body and design. The layout and typesetting are blueprint drawing. The grid of the book is based on the human proportions.